Book Name : The Thank You Economy
Author : Gary Vaynerchuk
Language : English
Genre : Business, Self-Development, Non-Fiction, Leadership, Management, Self-Help, Technology, Social Media
Publication : Harper Collins
Pages : 256
Book Size : 2 Mb
Book Format : PDF
About the Book:
Gary Vaynerchuk didn’t write The Thank You Economy to encourage businesses and brands to be nicer to their customers. He wrote it because what he believed was true back then is turning out to be even truer today.
Gary want people who love running businesses and building businesses as much as he do—whether they’re entrepreneurs, run a small business, or work for a Fortune 100 company—to understand what early adopters like me can already see—that we have entered a new era in which developing strong consumer relationships is pivotal to a brand or company’s success. We have been pushing our message for too many decades. It’s no longer enough that a strong marketing initiative simply funnels a brand’s one-way message down the consumer ’s throat. To have an impact, it will have to inspire an emotionally charged interaction.
Just as open, honest communication is the key to good interpersonal relationships, so is it intrinsic to a brand or business’s relationships with its customers. People embraced social media because communicating makes people happy; it’s what we do. It’s why we carved pictures into rocks. It’s why we used smoke signals. It’s why ink won. And if someone ever develops a tool that allows us to communicate telepathically, we’ll be all over that, too. How businesses will adapt to that kind of innovation, Gary have no idea.
In the meantime, companies of all stripes and sizes have to start working harder to connect with their customers and make them happy, not because change is coming, but because it’s here.
Imagine how many more people would have heard that we’d lost an unhappy customer ’s business if the man who couldn’t get his coupon redeemed at Wine Library all those years ago had had a cell phone loaded with a Twitter and Facebook app. What’s more, the changes we’ve already seen are just the first little bubbles breaking on the water ’s surface. The consumer Web is just a baby—many people reading this right now can probably clearly remember the world Pre-Internet. The cultural changes social media have ushered in are already having a big impact on marketing strategies, but eventually, companies that want to compete are going to have to change their approach to everything, from their hiring practices to their customer service to their budgets. Not all at once, mind you. But it will have to happen, because there is no slowing down the torpedo-like speed with which technology is propelling us into the Thank You Economy. I, for one, think that’s a good thing. By the time you’re done with this book, Garyy hope you’ll agree.
- All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World by Seth Godin
- Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah
Part I. Welcome to the Thank You Economy
1 How Everything Has Changed, Except Human Nature
2 Erasing Lines in the Sand
3 Why Smart People Dismiss Social Media, and Why They Shouldn’t
Part II. How to Win
4 From the Top: Instill the Right Culture
5 The Perfect Date: Traditional Media Meets Social
6 I’m on a Horse: How Old Spice Played Ping-Pong, Then Dropped the Ball
7 Intent: Quality versus Quantity
8 Shock and Awe
Part III. The Thank You Economy in Action
9 Avaya: Going Where the People Go
10 AJ Bombers: Communicating with the Community
11 Joie de Vivre Hotels: Caring About the Big and Little Stuff
12 Irena Vaksman, DDS: A Small Practice Cuts Its Teeth on Social Media
13 Hank Heyming: A Brief Example of Well-Executed Culture and Intent
Part IV. Sawdust
More Thoughts On…
Part V. How to Win in the Thank You Economy, the Quick Version
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