Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah

Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan & Dharmesh Shah BookImage: pinterest.com

Inbound Marketing: Get Found Using Google PDF eBook :

Book Name : Inbound Marketing: Get Found Using Google, Social Media, and Blogs by
Author : Brian Halligan & Dharmesh Shah
Language : English
Genre : Business, Technology, Web, Social Media, Internet
Publication : John Wiley & Sons
Pages : 236
Book Size :  19 Mb
Format : PDF

About the Book:

It is a fantastic time to be a marketer or a business owner today. For the last 50 years, companies such as Procter & Gamble, IBM, and Coca-Cola used huge amounts of money to efficiently interrupt their way into businesses and consumer’s wallets using outbound marketing techniques. The outbound marketing era is over. The next 50 years will be the era of inbound marketing.

In 2006, a block away from our classrooms at MIT, we started HubSpot. HubSpot is an inbound marketing software company that helps businesses take advantage of the inbound marketing revolution. We use our own company as a petri dish in which we experiment with these new marketing ideas. The techniques have worked remarkably well for us. We have thousands of customers and have managed to get found by millions of people through Google, Facebook, Twitter, Iinkedln and the blogosphere. The lessons we have learned in building HubSpot and helping thousands of our
customers are let loose in the Inbound Marketing: Get Found Using Google, Social Media, and Blogs—where we share them with you.

Brian Halligan & Dharmesh Shah  wrote Inbound Marketing: Get Found Using Google, Social Media, and Blogs with a very practical mindset. Brian Halligan & Dharmesh Shah wanted to do more than just tell you about the why of inbound marketing—the strategy. They also wanted to share with you the how—the tactics. We wanted to take our collective experience with thousands of companies, including our own, and turn it into something that you can use to get found.

Further Reading :

  1. The Thank You Economy by Gary Vaynerchuk
  2. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World By Gary Vaynerchuk
  3. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Contents :

PART ONE: INBOUND MARKETING
Chapter 1. Shopping Has Changed … Has Your
Marketing?
Who Moved My Customers?
Inbound in Action: Barack Obama for President
Chapter 2. Is Your Web Site a Marketing Hub?
Megaphone Versus Hub
It’s Not What You Say—It’s What Others Say About You
Does Your Web Site Have a Pulse?
Your Mother’s Impressed, But…
Tracking Your Progress
Inbound in Action: 37Signals
Chapter 3. Are You Worthy?
Creating a Remarkable Strategy
Tracking Your Progress
Inbound in Action: The Grateful Dead

PART TWO: GET FOUND BY PROSPECTS
Chapter 4. Create Remarkable Content
Building a Content Factory
Variety Is the Spice of Life
You Gotta Give to Get
Moving Beyond the Width of Your Wallet
Tracking Your Progress
Inbound in Action: Wikipedia
Chapter 5. Get Found in the Blogosphere
Getting Your Blog Started Right
Authoring Effective Articles
Help Google Help You
Making Your Articles Infectious
Give Your Articles a Push
Starting Conversations with Comments
Why Blogs Sometimes Fail
The Gift That Keeps on Giving
Consuming Content with RSS
Subscribe to Relevant Industry Blogs
Contribute to the Conversation
Tracking Your Progress
Inbound in Action: Whole Foods
Chapter 6. Getting Found in Google
Paid Versus Free
A (Brief) Introduction to How Google Works
Picking the Perfect Keywords
On-Page SEO: Doing the Easy Stuff First
Off-Page SEO: The Power of Inbound Links
Black Hat SEO: How to Get Your Site
Banned by Google
The Dangers of PPC
Tracking Your Progress
Inbound Marketing at Work: DIY Shutters
Chapter 7. Get Found in Social Media
Creating an Effective Online Profile
Getting Fans on Facebook
Creating Connections on Linkedln
Gathering Followers on Twitter
Driving Traffic with Digg
Being Discovered with StumbleUpon
Getting Found in YouTube
Tracking Your Progress
Inbound in Action: Fresh Books
PART THREE: CONVERTING CUSTOMERS
Chapter 8. Convert Visitors into Leads
Compelling Calls to Action
Mistakes to Avoid
Optimizing Through Experimentation
Tracking Your Progress
Inbound in Action: Google
Chapter 9- Convert Prospects into Leads
Landing Page Best Practices
Creating Functional Forms
Going Beyond the Form
A Word of Caution
Tracking Your Progress
Inbound in Action: Zappos
10. Convert Leads to Customers
Grading Your Leads
Nurturing Your Leads
Broadening Your Reach
Tracking Your Progress
Inbound in Action: Kiva
PART FOUR: MAKE BETTER DECISIONS
Chapter 11. Make Better Marketing Decisions
Levels and Definitions
Campaign Yield
Tracking Your Progress
Inbound in Action: Constant Contact
Chapter 12. Picking and Measuring Your
People
Hire Digital Citizens
Hire Analytical Chops
Hire for Their Web Reach
Hire Content Creators
Developing Existing Marketers
Tracking Your Progress
Inbound in Action: Jack Welch and GE
Chapter 13. Picking and Measuring a PR Agency
Picking a PR Agency
Tracking Your Progress
Inbound in Action: Solis, Weber, Defren, & Roetzer
Chapter 14. Watching Your Competition
Tools to Keep Tabs on Competitors
Tracking Your Progress
Inbound in Action: Tech Target
Chapter 15. On Commitment, Patience and Learning
Tracking Your Progress
Inbound in Action: Tom Brady
Chapter 16. Why Now?
Tools and Resources
Tips from the Trenches for Startups

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