All Marketers Are Liars PDF eBook:
Book Name : All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World
Author : Seth Godin
Language : English
Genre : psychology, Inspirational, Personal Development, Business, Philosophy, Communication
Publication : PortFolio
Pages : 242
Book Size : 2 Mb
Book Format : PDF
About the Book:
The ideas in All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World by Seth Godin have elected a president, grown nonprofit causes, created billionaires, and fueled movements. They’ve also led to great jobs, fun dates, and more than a few interactions that mattered.
Seth Godin’ve seen The ideas in All Marketers Are Liars ebook in campaign headquarters and carried around at evangelical conferences. I’ve also gotten e-mail from people who have used it in Japan and the UK and yes, Akron, Ohio. The ideas here work because they are simple tools to understand what human beings do when they encounter you and your organization.
That’s why Seth Godin think The ideas in All Marketers Are Liars is one of the most important I’ve written. It talks about two sides of a universal truth, one that has built every successful brand, organization, and candidate, and one that we rarely have the words to describe.
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- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World By Gary Vaynerchuk
- The Thank You Economy by Gary Vaynerchuk
STEP 1: THEIR WORLDVIEW AND FRAMES GOT THERE BEFORE YOU DID
STEP 2: PEOPLE NOTICE ONLY THE NEW AND THEN MAKE A GUESS
STEP 3: FIRST IMPRESSIONS START THE STORY
STEP 4: GREAT MARKETERS TELL STORIES WE BELIEVE
EXAMPLES: STORIES FRAMED AROUND WORLDVIEWS
IMPORTANT ASIDE: FIBS AND FRAUDS
STEP 5: MARKETERS WITH AUTHENTICITY THRIVE
COMPETING IN THE LYING WORLD
REMARKABLE? THE COW HAS NOT LEFT THE BUILDING
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