The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller & Jay Papasan

The One Thing The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller & Jay Papasan

The One Thing by Gary Keller PDF eBook:

Book Name : The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
Author : Gary Keller & Jay Papasan
Language : English
Genre : Business, Non-Fiction, Self-Help, Productivity, Leadership, Management
Publication : Brad Productions
Pages : 240
Book Size : 4.4 Mb
Book Format : PDF

About the Book:

The list of businesses that have achieved extraordinary results through the power of the ONE Thing is endless. Sometimes what is made or delivered is also what is sold, sometimes not. Take Google. Their ONE Thing is search, which makes selling advertising, its key source of revenue, possible.

And what about Star Wars? Is the ONE Thing movies or merchandise? If you guessed merchandise, you’d be right— and“ you’d be wrong. Revenue from toys recently totaled over $10 billion, while combined worldwide box office revenue for the six main films totaled less than half that, $4.3 billion. From where I sit, movies are the ONE Thing because they make the toys and products possible.

The answer isn’t always clear, but that doesn’t make finding it any less important. Technological innovations, cultural shifts, and competitive forces will often dictate that a business’s ONE Thing evolve or transform. The most successful companies know this and are always asking: “What’s our ONE Thing?”

Apple is a study in creating an environment where an extraordinary ONE Thing can exist while ransitioning to another extraordinary ONE Thing. From 1998 to 2012, Apple’s ONE Thing moved from Macs to iMacs to iTunes to iPods to iPhones, with the iPad already jockeying for the pole position at the head of the product line. As each new “golden gadget” entered the limelight, the other products weren’t discontinued or relegated to the discount tables. Those lines, plus others, continued to be refined while the current ONE Thing created a well-documented halo effect, making the user more likely to adopt the whole Apple product family.

Further Reading:

Contents:

1. The ONE Thing
2. The Domino Effect
3. Success Leaves Clues

PART. 1
THE LIES, THEY MISLEAD AND DERAIL US
4. Everything Matters Equally
5. Multitasking
6. A Disciplined Life
7. Willpower Is Always on Will-Call
8. A Balanced Life
9. Big Is Bad
PART. 2
THE TRUTH, THE SIMPLE PATH TO PRODUCTIVITY
10. The Focusing Question
11. The Success Habit
12. The Path to Great Answers
PART. 3
EXTRAORDINARY RESULTS, UNLOCKING THE POSSIBILITIES WITHIN YOU
13. Live with Purpose
14. Live by Priority
15. Live for Productivity
16. The Three Commitments
17. The Four Thieves
18. The Journey

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