The Mackay MBA of Selling in the Real World by Harvey Mackay

The Mackay MBA of Selling in the Real World by Harvey Mackay

The Mackay MBA of Selling in the Real World PDF :

Book Name :  The Mackay MBA of Selling in the Real World
Author : Harvey Mackay
Language : English
Genre : Business, Leadership, Management
Publication : Portfolio
Pages : 368
Book Size : 3 Mb
Book Format : PDF

About the Book:

Harvey Mackay have structured this book to be inviting to read cover to cover. Chapters are short. Lessons are sprinkled in with stories.

The Mackay MBA beats a path up the ladder of excellence. Some of the hardest lessons are saved for last.
Readers have a special fondness for morals and aphorisms—some term it “refrigerator door” wisdom. Harvey call these nuggets Fortune Cookies, because some of them really can make you a fortune if you put them to work. Quickies are sprinkled liberally throughout. Some of them are stories. Some are short-form studies. All are diversions, many on the lighter side. Harvey vision for this book: An MBA to give you an analytic map for success. The Mackay MBA will prime you on the street-smart psychology you need to succeed, especially in the world of sales.

Snack on The Mackay MBA of Selling in the Real World by Harvey Mackay and dip into its lessons regularly and at random. That may be the best way to learn about business . . . and about life.

Further Reading:

  1. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customer by Geoffrey A. Moore
  2. Influence: The Psychology of Persuasion by Robert B. Cialdini
  3. The Tipping Point: How Little Things Can Make a Big Difference By Malcolm Gladwell

Contents:

YOU
IMAGINE
STICK WITH IT
SETBACKS
THE CHAMPIONSHIP STRIDE
CONNECT
EXCEL

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