Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

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Blink offers an eclectic, entertaining, and informative blend of anecdotes and psychological research. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell ” is the kind of wisdom that someone achieves after a lifetime of watching and learning and doing. It’s judgment. And what Blink eBook is – what all the stories and studies and arguments add up to – is an struggle to understand this mysterious and magical thing called judgment

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup By Noam Wasserman

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The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup scrutinizes those all-important “people problems” that bed evil all founders—even solo founders—and their startups. These problems often follow predictably from common dilemmas faced by any startup as it grows and evolves—what I call “founding dilemmas

The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany By brant & Patric

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This book, The Entrepreneur’s Guide to Customer Development represents another milestone. Not only is it the first “third party” book about Customer Development, it raises the bar. Authors Brant Cooper and Patrick Vlaskovits have integrated the thinking of leading Customer Development practitioners and evangelists so any entrepreneur can apply them to his or her startup