Gary Vaynerchuk didn’t write The Thank You Economy to encourage businesses and brands to be nicer to their customers. He wrote it because what he believed was true back then is turning out to be even truer today
Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies by Michael E. Gerber is a product of love. It is my gift to you, worthy reader, if you wish to know the truth about starting your own business. That you are doing it for the right reason does not have to be true. (It rarely is true!) Your desire is enough.
This book, The Entrepreneur’s Guide to Customer Development represents another milestone. Not only is it the first “third party” book about Customer Development, it raises the bar. Authors Brant Cooper and Patrick Vlaskovits have integrated the thinking of leading Customer Development practitioners and evangelists so any entrepreneur can apply them to his or her startup