Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is an ebook about why you need to put a Purple Cow into everything you build, why TV and mass media are no longer your secret weapons, and why the profession of marketing has been changed forever.
If you are out of work, this book is for you.
If you’ve been out of work a long long time, and have been told you’re now permanently unemployable, this book is for you.
If you’re fed up with what you’ve been doing or where you’ve been working, have decided to “bail out,” and wonder what color your parachute is, this book is for you.
James Altucher don’t need to make a dime off of Choose Yourself: By Happy, Make Millions, Live the Dream. The ideas in Choose Yourself have already made the author wealthy in many ways. What James really care about is that as many people as possible read Choose Yourself and understand this message, even if it puts my own personal investment at risk.