Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight

Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight

Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight introduces the Innovator’s Scorecard. It is a highly intuitive tool that allows a quick, snapshot evaluation of a business idea. It is calculated to measure the worthiness of an idea before critical resources are tapped or engaged.

The Icarus Deception: How High Will You Fly By Seth Godin

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The Icarus Deception: How High Will You Fly By Seth Godin will take you to a remarkable journey. Bad marketing hurts everyone, so thank goodness we have Seth! What I have learned in “Seth School” over the years is to be different, be amazing, be proud of what we are producing every day. But mostly that there will be a Dip and not to start unless I plan to go all the way.

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup By Noam Wasserman

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The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup scrutinizes those all-important “people problems” that bed evil all founders—even solo founders—and their startups. These problems often follow predictably from common dilemmas faced by any startup as it grows and evolves—what I call “founding dilemmas