Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy KawasakiImage: rocketpopmedia.com

Reality Check by Guy Kawasaki PDF eBook:

Book Name : Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Author : Guy Kawasaki
Language : English
Genre : Self-Help, Business, Self-Development, Leadership, Management
Publication : Portfolio Hardcover
Pages : 496
Book Size : 38 Mb
Book Format : PDF

About the Book:

In short, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition is a tweaked, updated, and supplemented compilation of the best of everything Guy Kawasaki ‘ve done and seen that pertains to starting and operating great organizations. Guy Kawasaki focus is only on the stages of the creation
and operation of an organization, but you can use this Book’s lessons in all stages of an organizations life span except senility. My hope is that Reality Check makes you act—in other words,that it passesthe Henry David Thoreau test for a “truly good ebook.” Guy Kawasaki say to you: There is no greater validation of an author’s work than to see his readers make the world a better place because of it.

The author wanted to provide hardcore information to hardcore people who want to kickass, and I wanted this information in something you can hold in your hands—aka, a book. Why? Because a book boots up faster than a blog, and a book has better copy editing and fact-checking than a blog. Also, a book is not dependent on Internet connectivity, battery life, or the ineptness of HTML printing. And best of all, because you can write in a book, stick stickies in a book, and dog ear its corners.

Further Reading:

  1. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves Pigneur
  2. Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
  3. Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies by Michael E. Gerber

Contents:

The Reality of Starting
The Reality of Raising Money
The Reality of Planning and Executing
The Reality of Innovating
The Reality of Marketing
The Reality of Selling and Evangelizing
The Reality of Communicating
The Reality of Beguiling
The Reality of Competing
The Reality of Hiring and Firing
The Reality of Working
The Reality of Doing Good

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