Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

Purple Cow: Transform Your Business by Being Remarkable by Seth GodiImage: inneke3.wordpress.com

Purple Cow by Seth Godin PDF eBook:

Book Name :  Purple Cow: Transform Your Business by Being Remarkable
Author : Seth Godin
Language : English
Genre :  Inspirational, Personal Development, Business, Philosophy, Self-Help, Productivity, Social Media
Publication : PortFolio
Pages : 160
Book Size : 2 Mb
Book Format : PDF

About the Book:

Seth Godin believe we’ve now reached the point where we can no longer market directly to the masses. We’ve created a world where most products are invisible. Over the past two decades, smart business writers have pointed out that the dynamic of marketing is changing. Marketers have read and talked about those ideas, and even used some of them, but have maintained the essence of their old marketing strategies. The traditional approaches are now obsolete, though. One hundred years of marketing thought are gone. Alternative approaches aren’t a novelty–they are all we’ve got left.

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is an ebook about why you need to put a Purple Cow into everything you build, why TV and mass media are no longer your secret weapons, and why the profession of marketing has been changed forever.
Stop advertising and start innovating.

Further Reading:

  1. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World by Seth Godin
  2. The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman & Ben Casnocha
  3. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

Contents:

IN SEARCH OF OTAKU
CASE STUDY: HOW DUTCH BOY STIRRED UP THE PAINT BUSINESS
CASE STUDY: KRISPY KREME
THE PROCESS AND THE PLAN
THE POWER OF A SLOGAN
CASE STUDY: THE HÄAGEN-DAZS IN BRONXVILLE SELL WHAT PEOPLE ARE BUYING
(AND TALKING ABOUT!)
THE PROBLEM WITH COMPROMISE
CASE STUDY: MOTOROLA AND NOKIA
THE MAGIC CYCLE OF THE COW
WHAT IT MEANS TO BE A MARKETER TODAY
MARKETERS NO LONGER: NOW WE’RE DESIGNERS
WHAT DOES HOWARD KNOW?
DO YOU HAVE TO BE OUTRAGEOUS TO BE REMARKABLE?
CASE STUDY: MCDONALD’S FRANCE
BUT WHAT ABOUT THE FACTORY?
THE PROBLEM WITH CHEAP
CASE STUDY: WHAT SHOULD HALLMARK.COM DO?
And Many More!

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