Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer by Douglas K. Smith & Robert C. Alexander

Fumbling the Future How Xerox Invented, then Ignored, the First Personal Computer by Douglas K. Smith & Robert C. Alexander
Fumbling the Future PDF eBook:

Book Name :Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer
Author : Douglas K. Smith & Robert C. Alexander
Language : English
Genre : Business, Non-Fiction, Technology, History, Computer Science
Publication : iUniverse
Pages : 276
Book Size : 27 Mb
Book Format : PDF

About the Book:

In one fundamental respect, neither economists nor business people would consider the corporate histories behind the three different personal computer commercials that remarkable. Of course IBM waited for personal computers to move beyond hobbyist circles before entering and dominating the market. It’s a well known strategy for firms with established economic power to take advantage of the innovation and product testing done by others.

Of course a start-up like Apple flourished. Rags-to-riches entrepreneurs are among the most cherished citizens in capitalist economies. Of course Xerox stumbled.

Xerox is not a name most personal computer consumers, let alone general television audiences, associate with the multi billion dollar personal computing industry. Fifteen years after it invented the world’s first personal computing system, and long after it portrayed that system in a 1979 commercial, Xerox still means
“copy” to most people. Had it succeeded in marketing the computers shown in the commercial, however, Xerox might have meant more than copiers—much more.

Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer  is a must read if you want to know the history of computers.

Contents:

The Commercial

Marketing:
The Architecture of Information

Research:
The Creation of the Alto

Finance:
The Rejection of the Alto

Marketing:
The Reaffirmation of the Copier

Research:
The Harvest of Isolation

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