Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight

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Will it Fly By Thomas K. McKnight PDF Ebook :

Book Name : Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap
Author :Thomas K. McKnight
Language : English
Genre : Self-help, Business, Management, Entrepreneurship
Publication : Financial Times
Pages : 370
Book Size : 2 Mb
Book Format : PDF

About the Book :

Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight introduces the Innovator’s Scorecard. It is a highly intuitive tool that allows a quick, snapshot evaluation of a business idea. It is calculated to measure the worthiness of an idea before critical resources are tapped or engaged. By scoring your idea with this index, you will identify its strengths and weaknesses. You will know whether your business will fly, how to make it fly higher, and how to add the weight necessary to drive it successfully into the market so you win your share of the gold.

Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap eBook describes the distilled synthesis of a key element of those courses: a comprehensive, common-sense tool that can quickly assess the viability and feasibility of an idea at the very earliest moments of each course. In each course, the students tried to launch their ideas into real live companies. That tool, which became known first as the “Launch Aperture” and later as the “Innovator’s Scorecard,” is the basis of Will it Fly?. We needed an up-front device that would instantly align and screen the ideas for the students to manipulate during the course. Did it work? Absolutely. Students were bringing in checks for tens of thousands of dollars from customers long before the business plans were written. In one case, the students closed on $456 million for the support of their classroom project.

Will it Fly? is likely to be the best investment any entrepreneur ever made.

Further Reading :

1. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality By Scott Belsky
2. Made to Stick: Why Some Ideas Survive and Others Die By Chip Heath and Dan Heath
3. The Icarus Deception: How High Will You Fly By Seth Godin

Contents :

Part I Overview
Part II Elements Of The Scorecard
Element 1 Compelling Unserved Need
Element 2 Explainable Uniqueness

Element 3 Sustainable Differentiation
Element 4 Demonstrable Now
Element 5 Good Competition
Element 6 Bad Competition
Element 7 Compelling Pricing Possible
Element 8 Close able Customers
Element 9 Quality of Evidence of Demand
Element 10 Ahead of the Market
Element 11 Ambush Exposure
Element 12 “Hot Market”
PERSONAL
Element 13 Attitude of Confidence and Fearlessness
Element 14 Commitment
Element 15 Staying Power
Element 16 Passion
Element 17 Management Competence
Element 18 Honesty and Integrity
Element 19 Success Ethic
Element 20 Looking Good
in the Lobby
OPERATIONS
Element 21 Cash Flowing Now
Element 22 Revenue Model That Swamps Costs
Element 23 Delivery Advantages
Element 24 Resources Available
Element 25 Preemption and Domination
Element 26 Strategy to Penetrate Market
Element 27 Strategy for Breaching the Chasm
Element 28 Proprietary Ownership
Element 29 Partnering Candidates
Element 30 Appropriateness of Location
Element 31 Quality of the Backup Plan
Element 32 Unfair Advantages
FINANCE
Element 33 Manageable Capital Requirements
Element 34 Low Cash Required Before Launch
Element 35 Visible Capital
HARVEST
Element 36 High Potential Value
Element 37 Foreseeable Harvest
DAUNTING NEGATIVES
Element 38 Taboo
Element 39 Lack of Showstoppers
Element 40 Pretending Not To Know
THE STORY
Element 41 High Profile Persons Available
Element 42 Punchy, Compelling Story
CRAPE DIEM
Element 43 Government Relevance
Element 44 Low Hanging Fruit
Conclusion of the Coin-Operated Laundry
Part III The Scorecard and Beyond
Game Caution

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