The Tipping Point: How Little Things Can Make a Big Difference By Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference By Malcolm Gladwell BookImage : mongryl.com

The Tipping Point By Malcolm Gladwell PDF Ebook :

Book Name : The Tipping Point: How Little Things Can Make a Big Difference
Author : Malcolm Gladwell
Language : English
Genre : Self-Help,  Business, Personal Development, Social Science, Psychology
Publication : Back Bay Books
Pages : 287
Book Size : 1.1 Mb
Book Format : Pdf

About The Book :

In The Tipping Point, Malcolm Gladwell going to take you to Baltimore, to learn from the epidemic of syphilis in that city. Malcolm Gladwell going to introduce three fascinating kinds of people called Mavens, Connectors, and Salesmen, who play a critical role in the word-of-mouth epidemics that dictate our tastes and trends and fashions. In The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell’ll take you to the set of the children’s shows Sesame Street and Blue’s Clues and into the fascinating world of the man who helped to create the Columbia Record Club to look at how messages can be structured to have the maximum possible impact on all their audience.

The point of all of this is to answer two simple questions that lie at the heart of what we would ail like to accomplish as educators, parents, marketers, business people, and policymakers. Why is it that some ideas or behaviors or products start epidemics and others don’t? And what can we do to deliberately start and control positive epidemics of our own.

Further Reading :

  1. Outliers : The Story of Success Ebook .
  2. Blink : The Power of Thinking Withhout Thinking Ebook.
  3. David and Goliath : Underdogs Misfits and The Art of Battling Giants Ebook.

Contents :

Introduction
ONE
The Three Rules of Epidemics
TWO
The Law of the Few:
Connectors , Mavens, and Salesmen
THREE
The Stickiness Factor:
Sesame Street, Blue’s Clues,
and the Educational Virus
Power of Context
( Part One): Bernie Goetz and the Rise and Fall of New York City Crime
FIVE
The Power of Context
( Part Two): The Magic Number
One Hundred and Fifty
SIX
Case Study: Rumors, Sneakers , and
the Power of Translation
SEVEN
Case Study: Suicide, Smoking,
and the Search for
the Unsticky Cigarette
EIGHT
Conclusion :
Focus, Test, and Believe

 

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Comments

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