Made to stick By Chip & Dan Heath PDF Ebook :
Book Name : Made to Stick: Why Some Ideas Survive and Others Die
Author : Chip Heath and Dan Heath
Language : English
Genre : Personal Development, Self-Help, How-To, Business, Leadership, Management
Publication : Random House
Pages : 302
Book Size : 25 Mb
Book Format : PDF
About the Book :
Made to Stick: Why Some Ideas Survive and Others Die By Chip Heath and Dan Heath is an eBook that will transform the way you communicate ideas. This book is a fast-paced tour of success stories (and failures)-the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, “Made to Stick By Chip Heath & Dan Heath Ebook” shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.
Made to Stick: Why Some Ideas Survive and Others Die By Chip Heath and Dan Heath is one of the best read for any idea executioner.
Further Reading :
- Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight
- Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality By Scott Belsky
- How to Get Ideas by Jack Foster
Introduction : What STICKS
Chapter 1 : SIMPLE
Chapter 2 : UNEXPECTED
Chapter 3 : CONCRETE
Chapter 4 : CREDIBLE
Chapter 5 : EMOTIONAL
Chapter 6 : STORIES
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