Influence, The Psychology of Persuasion Pdf Ebook :
Book Name : Influence: The Psychology of Persuasion
Author : Robert B. Cialdini
Language : English
Genre : Psychology, Marketing, Selling
Publication : HarperBusiness
Pages : 279
Book Size : 3.4 Mb
Book Format : Pdf
About the Book :
Influence: The Psychology of Persuasion by Robert B. Cialdini purpose was to observe, from the inside, the techniques and strategies most commonly and effectively used by a broad range of compliance practitioners.
Influence, The Psychology of Persuasion program of observation sometimes took the form of interviews with the founders/practitioners themselves and sometimes with the natural enemies (for example, police bunco squad officers, consumer agencies) of certain of the practitioners. At other times it involved an intensive examination of the written materials by which compliance techniques are passed down from one generation to another—sales manuals and the like.
In a nutshell Influence: The Psychology of Persuasion Ebook is a must-read by every marketer.
Further Reading :
- The Mackay MBA of Selling in the Real World by Harvey Mackay
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customer by Geoffrey A. Moore
1. Weapons of Influence
2. Reciprocation: The Old Give and Take…and Take
3. Commitment and Consistency: Hobgoblins of the Mind
4. Social Proof: Truths Are Us
5. Liking: The Friendly Thief
6. Authority: Directed Deference
7. Scarcity: The Rule of the Few
Epilogue Instant Influence
About the Author
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