The Icarus Deception: How High Will You Fly By Seth Godin

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The Icarus Deception: How High Will You Fly By Seth Godin will take you to a remarkable journey. Bad marketing hurts everyone, so thank goodness we have Seth! What I have learned in “Seth School” over the years is to be different, be amazing, be proud of what we are producing every day. But mostly that there will be a Dip and not to start unless I plan to go all the way.

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup By Noam Wasserman

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The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup scrutinizes those all-important “people problems” that bed evil all founders—even solo founders—and their startups. These problems often follow predictably from common dilemmas faced by any startup as it grows and evolves—what I call “founding dilemmas

The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany By brant & Patric

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This book, The Entrepreneur’s Guide to Customer Development represents another milestone. Not only is it the first “third party” book about Customer Development, it raises the bar. Authors Brant Cooper and Patrick Vlaskovits have integrated the thinking of leading Customer Development practitioners and evangelists so any entrepreneur can apply them to his or her startup