Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies by Michael E. Gerber

A Whack On the Side of the Head by Roger Oech

Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies by Michael E. Gerber is a product of love. It is my gift to you, worthy reader, if you wish to know the truth about starting your own business. That you are doing it for the right reason does not have to be true. (It rarely is true!) Your desire is enough.

Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight

Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight

Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight introduces the Innovator’s Scorecard. It is a highly intuitive tool that allows a quick, snapshot evaluation of a business idea. It is calculated to measure the worthiness of an idea before critical resources are tapped or engaged.