Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki is for people who see life for what it can be rather than what it can’t. They are bringing to market a cause—that is, a product, service, organization, or idea—that can make the world a better place.
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime isn’t a static strategy that preaches “go buy real estate,” “think positively,” or “start a business,” but a complete psychological and mathematical formula that cracks the code to wealth and unlocks the gateway to the shortcut.
The reporting in The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg is based on hundreds of interviews, and thousands more papers and studies. Many of those sources are detailed in the text itself or the notes, along with guides to additional resources for interested readers.
Will It Fly? How to Know if Your New Business Idea Has Wings … Before You Take the Leap By Thomas K. McKnight introduces the Innovator’s Scorecard. It is a highly intuitive tool that allows a quick, snapshot evaluation of a business idea. It is calculated to measure the worthiness of an idea before critical resources are tapped or engaged.