Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves Pigneur

Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves PigneurImage: startupbookclub.com

Business Model Generation PDF eBook:

Book Name :  Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Author : Alexander Osterwalder & Yves Pigneur
Language : English
Genre :  Small Business, Technology, Economics, Self-Help, Management, Leadership, Design
Publication : John Wiley & Sons
Pages : 288
Book Size : 35 Mb
Book Format : PDF

About the Book:

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves Pigneurwill give you deep insight into the nature of business models. It describes traditional and bleeding-edge models and their dynamics, innovation techniques, how to position your model within an intensely competitive landscape, and how to lead the redesign of your own organization’s business model.

Certainly you’ve noticed that Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers is not the typical strategy or management ebook. We designed it to convey the essentials of what you need to know, quickly, simply, and in a visual format. Examples are presented pictorially and the content is complemented with exercises and workshop scenarios you can use immediately. Rather than writing a conventional ebook about business model innovation, we’ve tried to design a practical guide for visionaries, game changers, and challengers eager to design or reinvent business models. We’ve also worked hard to create a beautiful book to enhance the pleasure of your “consumption.” We hope you enjoy using it as much as we’ve enjoyed creating it.

An online community complements Business Model Generation ebook (and was integral to its creation, as you will discover later). Since business model innovation is a rapidly evolving field, you may want to go beyond the essentials in Business Model Generation and discover new tools online. Please consider joining our worldwide community of business practitioners and researchers who have co-created this book. On the Hub you can participate in discussions about business models, learn from others’ insights, and try out new tools provided by the authors.

Further Reading:

  1. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
  2. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
  3. The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It by Michael E. Gerber

Contents:

Canvas
Definition of a Business Model
The 9 Building Blocks
The Business Model Canvas

Patterns
Unbundling Business Models
The Long Tail
Multi-Sided Platforms
FREE as a Business Model
Open Business Models

Design
Customer Insights
Ideation
Visual Thinking
Prototyping
Storytelling
Scenarios

Strategy
Business Model Environment
Evaluating Business Models
Business Model
Perspective on Blue Ocean Strategy
Managing Multiple Business Models

Process
Business Model Design Process

Outlook
Outlook

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