For the most astute companies “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customer” provides the blueprint for success, for the others it is a manual for their survival, and for all it is a great read.
Rand’s greatest strength is her understanding of the hidden and often unconscious motivations of the left-wing intellectual – their contempt for those whose interests they claim to champion, their thirst for power, their determination to crush dissent, their willingness to embrace repression to enforce their doctrines
This book, The Entrepreneur’s Guide to Customer Development represents another milestone. Not only is it the first “third party” book about Customer Development, it raises the bar. Authors Brant Cooper and Patrick Vlaskovits have integrated the thinking of leading Customer Development practitioners and evangelists so any entrepreneur can apply them to his or her startup
The Tipping Point: How Little Things Can Make a Big Difference By Malcolm Gladwell Ebook is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon.
Randy Komisar have written Getting to Plan B: Breaking Through to a Better Business Model to provide entrepreneurs and executives with a process and a framework to discover the best business model for their venture, whether it’s a spanking-new start-up or a new venture hiding in the bowels of a much larger company.