The ideas in All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World by Seth Godin have elected a president, grown nonprofit causes, created billionaires, and fueled movements. They’ve also led to great jobs, fun dates, and more than a few interactions that mattered.
That The BOX: How the Shipping Container Made the World Smaller by Marc Levinson came to be is a tribute to the work of the many dedicated archivists and librarians who helped me identify extant materials in collections that researchers rarely look at, as well as to private individuals who combed their own files for important records.
Rand’s greatest strength is her understanding of the hidden and often unconscious motivations of the left-wing intellectual – their contempt for those whose interests they claim to champion, their thirst for power, their determination to crush dissent, their willingness to embrace repression to enforce their doctrines
This book, The Entrepreneur’s Guide to Customer Development represents another milestone. Not only is it the first “third party” book about Customer Development, it raises the bar. Authors Brant Cooper and Patrick Vlaskovits have integrated the thinking of leading Customer Development practitioners and evangelists so any entrepreneur can apply them to his or her startup
Randy Komisar have written Getting to Plan B: Breaking Through to a Better Business Model to provide entrepreneurs and executives with a process and a framework to discover the best business model for their venture, whether it’s a spanking-new start-up or a new venture hiding in the bowels of a much larger company.