Ben Horowitz do not attempt to present a formula in The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers. Instead, the author present their story and the difficulties that he has faced.
Chase your passion, not your pension”, said by Denis Waitley, an American motivational speaker and writer is what the youth need to do. Many a time youth fear to step out of their comfort zone and hence they choose a career that seems the most favorable assuring a secured bank balance.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin is an ebook about why you need to put a Purple Cow into everything you build, why TV and mass media are no longer your secret weapons, and why the profession of marketing has been changed forever.